Fans of The Great British Bake Off were somewhat distracted from the actual baking by presenter Noel Fielding’s new haircut.
The comedian’s new look saw him sporting a much shorter crop with large, shapely sideburns.
During the first episode of the new series, Fielding – who previously sported longer, fuller locks – joked about his new image to one of the bakers.
A nationwide search is underway for Noel’s goth hair. Please share to spread awareness. #GBBO pic.twitter.com/dq2C53vfVI
— British Bake Off (@BritishBakeOff) August 28, 2018
He said he was going for an “Elvis slash Shakin’ Stevens” aesthetic, but added that his co-host Sandi Toksvig reckoned it was more KD Lang.
A post from the Bake Off’s official Twitter page quipped: “A nationwide search is under way for Noel’s goth hair. Please share to spread awareness. #GBBO.”
Viewers were torn over his new image as many took to Twitter to air their thoughts, with one joking that he looked like “a bad Noel Fielding impersonator”.
I have fancied Noel Fielding since I was 15 years old but I just don’t know if I can get on board with that hair #gbbo
— Dani (@dani__eIIe) August 28, 2018
Noel please grow your hair back ☹️ #GBBO pic.twitter.com/FvN9a3VbCp
— Ellie 🐮 (@_Ellieeeeex) August 28, 2018
I miss Noel Fielding's hair. 😢 #GBBO
— Ashleigh Vella (@fitasfudge) August 28, 2018
why is noel out here looking like wolverine this year?? i miss his old hair #GBBO pic.twitter.com/GFocrIvHXD
— fran ✨ (@itsfranmaria) August 28, 2018
mourning the loss of noel fielding’s long emo hair
— katie (@heyitskatied) August 28, 2018
Bake off is back and I already have a question, what happened Noel Fielding's hair?
— kt 🐝 (@kt_fld) August 28, 2018
I’m just going to say it. I don’t like Noel’s new hair or sideburns. He looks like a bad Noel Fielding impersonator. #GBBO #BakeOff
— knowingkimberly (@knowingkimberly) August 28, 2018
There were some positive remarks about the star’s hair.
OK BUT CAN WE TAKE A MINUTE TO APPRECIATE NOELS BE A. U TFIUL STYLE (AS EVER) AND HIS HAIR??? I L OVE IT.
— freya (@freya_madina) August 28, 2018
I love Noels new hair and I love Noel. #GBBO
— Nicki Kinickie ☠️ (@NickiKinickie) August 28, 2018
Love Noel's new hair but it does look like he's gone to the Barbers with a picture of Sandi Toksvig#GBBO
— Leigh (@Tweekilby) August 28, 2018
Nice to see Noel Fielding channeling Elvis ghost tonight🕺 #GBBO #BakeOff #Greatbritishbakeoff
— Heather Rose (@heathrose92) August 28, 2018
One fan even had her mother sending her pictures of the TV to show off Fielding’s new barnet.
My mum is sending me photos of her tv to show me Noel Fielding’s haircut #GBBO
— MK Naomi (@naomi_jay) August 28, 2018
The first episode of the new series saw baker Imelda from Northern Ireland booted from the Bake Off tent, while London-based French contestant Manon was named Star Baker.
The Great British Bake Off continues on Tuesday at 8pm on Channel 4.