David Hasselhoff got the crowds going at the start of the Gumball 3000 (David Mirzoeff/PA)
Supercars and celebrities brought plenty of glamour to central London at the launch of the Gumball 3000.
This year, the rally takes drivers of vehicles including Ferraris, Lamborghinis and Aston Martins on a road trip to Tokyo, in the process raising thousands of pounds for charity.
David Hasselhoff was in London to launch the famous Gumball Rally (David Mirzoeff/PA)An Aston Martin was among the supercars which set off on the annual road trip (David Mirzoeff/PA)The event, featuring Lamborghinis and other supercars, raises money to support a variety of charities (David Mirzoeff/PA)Usher attended the launch of the Gumball 3000 in central London (David Mirzoeff/PA)This year, drivers of luxury cars such as Ferraris will head to Tokyo (David Mirzoeff/PA)David Hasselhoff posed for pictures with fans at the start of the event (David Mirzoeff/PA)The Hoff shared a kiss with his wife Hayley Roberts at the launch of the rally (David Mirzoeff/PA)The Gumball 3000 was founded in 1999 by British entrepreneur Maximillion Cooper to create an aspirational lifestyle brand that combined cars, art and popular culture (David Mirzoeff/PA)
In Pictures: Hasselhoff sees off supercars ahead of road trip to Tokyo