Khloe Kardashian has been criticised by campaigners for her latest social media campaign.
The reality TV star has coined the term “KHLO-C-D” to describe her cleaning and organising habits as part of a week-long series.
On Wednesday she posted a quiz asking “How KHLO-C-D are you?” on Twitter and revealed she liked arranging cookies perfectly in jars.
Are you as Khlo-C-D as me?! Or are you messy AF? 😜 https://t.co/tTKW8XFI5I
— Khloé (@khloekardashian) March 13, 2018
Campaigners and fans have hit out at US star for making light of Obsessive Compulsive Disorder (OCD) rather than focusing on its distressing elements.
A key characteristic of OCD is believing that negative thoughts will become a reality, leading to a spiralling build-up of anxiety and guilt.
Rich Taylor, a campaigner who suffers from OCD said Kardashian’s campaign “makes me despair”.
I actually think the Kardashian’s in general are both entertaining & good business women but this whole Khlo-C-D thing really doesn’t sit well with me, I’m not here for belittling a disorder into whether or not you store your cookies in cute jars
— Laura (@paperlessbird) March 14, 2018
Even though I love watching the kardashians, Khloe’s KHLO-C-D has got me like pic.twitter.com/oC5QlsqlCQ
— Molly Chatterton (@MollyChats) March 14, 2018
He told the BBC: “What do you have to do to get people to realise its not quirky or just about cleaning up?”
Fans on social media echoed his comments, with writer Naomi Wilson tweeting: “Don’t get me wrong I LOVE Khloe Kardashian but this ‘khlo-c-d’ thing shes pushing is just a BIT problematic.”
Don’t get me wrong I LOVE Khloe Kardashian but this ‘khlo-c-d’ thing shes pushing is just a BIT problematic
— Naomi Wilson (@wnwrote) March 14, 2018
@KBKMcDougall wrote on Twitter: “Am I the only person who is bothered by Khloe Kardashian using her name to glamerize OCD?
“Khlo-C-D is tacky and is not helping getting rid of the stigma surrounding mental health. OCD is far more than organizing your snacks in labeled jars.”
@Orlahadji posted: “so disappointed and frustrated at @khloekardashian with her #KHLOCD series – it’s honestly disgusting, insensitive, and seriously problematic.”
@CharleyHallows tweeted: “Seriously wtf @khloekardashian OCD is not a joke it is a mental illness stop appropriating to talk about having a lil tidy up.”
Last year, Kardashian’s sister Kendall Jenner apologised after starring in a Pepsi advert in which she joined a protest before offering a can of the drink to a police officer who smiles.
Pepsi pulled the advert and apologised for “missing the mark”.