This Morning host Phillip Schofield is doing his own make-up for the show because of coronavirus restrictions.
ITV bosses have pledged to keep This Morning on air “for as long as possible”.
Schofield, 57, filmed himself with co-host Holly Willoughby in the make-up room before the show went on air and shared the clip on his Instagram story.
“Well this is a bit of a first – no glam squad now,” he said.
“I’ve just made myself up,” he added, showing fans his foundation and a selection of brushes.
“I don’t think I look like Barbara Cartland,” he joked of the late novelist, who was known for her brightly coloured make-up.
“Do I look all right?”
Earlier, on Good Morning Britain, Piers Morgan told viewers: “It’s weird from a technical point of view, so few people are here. We’re all basically keeping our distance.”
He quipped: “People have been seeing me and running for cover – that’s like a normal day for me!”
And he joked of Schofield’s decision to reveal he is gay: “It’s weird for you, Phil – you come out and everyone goes in!”
An extended version of Good Morning Britain now airs from 6am until 10am and features Charlotte Hawkins as co-host until 9am, with Lorraine Kelly joining Morgan for the remainder of the programme.
Schofield later introduced This Morning, saying: “We are sitting a bit further apart… It feels weird.”
Willoughby added: “I’m really looking forward to that moment, however far off in the distance… to give you a big hug. It’s the one thing I feel we really need.”