Global online travel company Expedia has voiced its desire to promote more tourism businesses in Aberdeen and Aberdeenshire to further strengthen the north-east of Scotland as a top international visitor destination.
Speaking at a VisitAberdeenshire’s business to business networking event, more than 50 local tourism businesses including hotels, tour guides and attractions heard how they could work with each other and Expedia to strengthen the region’s tourism proposition.
Euan Adams, senior marketing manager of Expedia said: “We have a real opportunity to strengthen the market in Aberdeen thanks to a local shift in targeting more leisure visitors.
“It is important that the work Expedia does stays close to local tourism businesses and to what visitors want from a trip to north-east Scotland.” Chris Foy, chief executive of VisitAberdeenshire said: “Expedia is one of the largest online travel booking sites in the world.
“It offers real value in helping to make the region more accessible to our key markets. Aberdeen and Aberdeenshire offer visitors a real authentic flavour of Scotland thanks largely to the compact infrastructure of the region, which makes it easy to explore, from castles to coast and city to mountains.
“As part of our wider plans we will work with Expedia to ensure the listings for the Aberdeen region on the site are giving us the best chance to accelerate our visitor economy.”