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Scottish trout bellies are a big hit in Japan

Scottish trout bellies are proving popular in Japan
Scottish trout bellies are proving popular in Japan

A Far East order for trout bellies was among deals signed by Scots firms at the world’s biggest seafood trade show.

Often seen as an off-cut by consumers, trout bellies are in big demand in Japan.

The Japanese usually use the fat-rich “harasu” in sushi, or grill them.

Lanarkshire-based Dawnfresh Seafoods, whose operations include a processor in Grantown, is the largest trout producer in the UK.

It grows freshwater and loch trout at farms and hatcheries throughout the north.

The firm sealed its first order from Japan during the three-day Seafood Expo Global event in Brussels a few weeks ago.

David Rae, head of brand and international sales, said it was new territory for the company.

The 2016 edition of the annual expo took place amid heightened security following the recent terror attacks in Belgium’s capital, and anecdotal evidence suggests visitor numbers were down from previous events.

Mr Rae said: “Overall, the Scotland stand created an impressive showcase for Scotland’s produce and it was a great success for us.

“Although this year seemed to be a little quieter, the buyers that did visit us were more motivated to close sales.

“We had strong interest from buyers in Europe and beyond which we are confident will lead to additional listings.”

A strong Scottish presence at the expo also included Argyll-based Loch Fyne Oysters (LFO), whose managing director, Cameron Brown, said: “This year’s event was about quality rather than quantity.

“It was certainly quieter than usual, which probably made it the most productive event I’ve ever been involved in.

“We managed to meet most of our partners from around the world to pick up some additional business and are also following up numerous leads in new territories and markets.”

Seafood Scotland said Dawnfresh and LFO were not alone in winning new business and taking advantage of an invaluable chance to catch more of the global seafood market for Scottish shellfish, salmon, whitefish and pelagic.

Natalie Bell, trade marketing manager for Europe, the Middle East and Asia at the industry body, said: “With buyers wielding global purchasing power present in Brussels, we’re delighted to report such a successful trip.”