Quality Meat Scotland (QMS) is urging Scots to opt for home-made alternatives to takeaways, known as fakeaways, as part of its Going Places With Pork campaign.
Research by the red meat levy body reveals 34% of adults in Scotland order takeaways every week, adding up to a spend of more than £1.5 billion a year.
It found the biggest spenders were forking out more than £1,200 a year on their takeaway orders.
When asked how many calories they estimate to be in their favourite takeaway order, the average answer from survey respondents was 1,026.
The research, carried out by Censuswide on behalf of QMS, also revealed Chinese takeaways were the most popular, followed by Indian, Italian and chip shop orders.
QMS is urging shoppers to opt for healthier alternatives to takeaways by sharing a range of Specially Selected Pork recipes for people to make at home as part of its Going Places With Pork campaign.
“With takeaway orders on the up, we’re encouraging consumers to instead consider alternatives that are healthier, quick and easy to make and more affordable,” said QMS marketing manager Kirsty Fox.
She said the four-week pork marketing campaign, which includes a TV advert, focuses on a range of fakeaway recipes of the nation’s favourite takeaway meals made using Specially Selected Pork, including sweet and sour, Chinese noodles, tikka and souvlaki.
“The research showed that people are ordering an average of four takeaways a month, spending over a day – 25 hours – a year waiting for them to arrive,” added Ms Fox.
“With this in mind, our recipes can be prepared and cooked in half the time it takes for an order to be delivered.”