Scottish sheep producers are invited to a meeting next month to discuss ways to “set the sheep farming record straight”.
The National Sheep Association (NSA) and British Wool have joined forces to host a series of events across the country to arm producers with the knowledge they need to counter negative information about the sector.
“Most involved with sheep farming recognise the criticisms recently thrown our way are completely unfounded.
“However, having the factual arguments to lead debates to defend our industry is a key part of the sector joining together to evidence this,” said NSA chief executive Phil Stocker.
He said the meetings, which are open to all sheep farmers, will include discussions on the facts and statistics about the UK sheep industry and ways to explain how it is part of the solution to, rather than the cause of, climate change.
“NSA believes that the UK public deserves to know the truth about the high standards of our farming and the positive impact UK agriculture has on the environment,” added Mr Stocker.
“Too often in recent months, our story has been hidden behind damaging, inaccurate research based on worldwide intensive farming systems, so attendance at a meeting such as these that we are proud to present this autumn and winter could be vitally important as we aim to spread this message,” he said.
“I am very much looking forward to being a part of these meetings and would encourage all sheep farmers and the wider livestock industry to join us.”
British Wool producer marketing manager Gareth Jones said: “British Wool is looking forward to joining NSA for these important meetings and is looking forward to reminding attendees of the high standards of welfare followed by UK sheep shearers. We are also keen to share information on the environmental benefits of wool, an incredibly key message in today’s climate.”
A Scottish meeting takes place on Thursday November 7 at Forfar Mart at 7pm.