Efforts to boost sales of lamb have paid off, according to QMS.
Quality Meat Scotland’s (QMS) latest promotional campaign will hit TV screens next week.
The red meat levy body’s Make It campaign, which urges people to cook with Scottish beef, pork and lamb, will run for 12 weeks on STV from Monday April 27.
“The Make It campaign is the first to jointly promote our three brands,” said QMS director of marketing and communications, Lesley Cameron.
“We are looking forward to reaching consumers with recipe inspiration, hints and tips, encouraging them to buy and enjoy red meat and ensure that when they do, they Make It with Scotch Beef, Scotch Lamb or Specially Selected Pork.”
