Livestock farmers are being encouraged to support auction marts and choose the ring to sell stock.
The Institute of Auctioneers and Appraisers in Scotland, which represents livestock auctioneers and markets, has issued a warning against private sales of sheep and cattle.
Executive director Neil Wilson says private sales do not offer the same guarantees as live marts and could lead to unfair prices and non-payment.
He said although the private sales process had improved with the introduction of more online selling platforms, the bidding process at a mart was the best way for a farmer to receive a fair price for their animals.
“Not only do marts help ensure a fair price, they guarantee the seller is paid,” said Mr Wilson.
“Auctioneers chase money seven days a week, so a commission – perhaps £30-£40 for a £1,000 beast – can be the best insurance a seller takes out.”
He said auction marts offered farmers the chance to show off their stock to their peers and they also played a role in tackling isolation in the farming sector.
“Producers who spend all year round working to get stock looking their best get to show them off,” said Mr Wilson.
“The ring effectively becomes their shop window where customers can see their wares and form often lasting connections.”
He added: “Marts are a social hub that play a vital role in rural communities, where farmers who don’t see a soul for days can come together and talk.
“In these strange times of increased isolation due to the pandemic, that can literally be a lifeline for some.”
He said markets had taken steps to ensure they were safe places to do business during the Covid-19 crisis and this had helped the continuation of trade during the pandemic.