Father and daughter farmers Adam and Charlie Beaty are supporting the campaign.
The nation’s beef bulls are being roped in to a farm-focused mission to raise funds for testicular cancer.
The Breedr livestock genetics company is calling on farmers to support a “Bulls Out For Cancer” campaign which aims to raise £5000 for the OddBalls Foundation testicular awareness charity.
Every time a farmer uses Breedr’s free app to log a bull being turned out to the herd in May and June, the company will donate £10 to the charity. Each “bulling activity” or artificial insemination will earn a bonus 10p, and farmers who share their photos or video on Twitter with the hashtag #BullsOutForCancer will add another £1 to the pot.
Breedr co-founder Suzy Wheal said: “Healthy balls are vital to farmers, whether that’s their own or their bulls’ – they’re clearly a vital part of any breeding system!”
