Aberdeenshire tourism chiefs are planning to pitch-up at one of the world’s largest golf shows in a bid to boost the region’s holiday trade.
VisitAberdeenshire is teeing up for success by heading stateside to draw tourists into the area.
Representatives are hoping to showcase the region’s golfing facilities at the Orlando PGA Merchandise Show next week.
The trip is the latest drive to increase golf tourism in the north east of Scotland, following sponsorship of the Northern Ireland Open last year.
Aberdeenshire’s coast is host to some of the world’s most challenging links courses, designed by top names in golf architecture such as Old Tom Morris, James Braid and Dr Martin Hawtree.
Jenni Fraser, business development manager at VisitAberdeenshire, said: “Here along Scotland’s north-east coast the skies are vast, the light clear, the air clean and fresh. The panoramic views and elemental power can take a golfer’s breath away.
“The north-east of Scotland is home to over 50 top golf courses, including some of the sport’s most recognisable names, Royal Aberdeen, Trump International, Cruden Bay and Newmachar.
“But it also features some of the UK’s quirkier and more historic courses, including Britain’s highest 18-hole course at Braemar, and Fraserburgh where play dates back to at least 1613.”
Golf has long been one of the biggest draws for visitors to the north-east, attracting both leisure and business tourists throughout the year.
Worth around £220million to the Scottish economy every year, and it is estimated that golfers spend 120% more than other visitors.