The Highlands’ busiest cruise liner port is launching a new initiative to help businesses and tourism organisations cash in on visits by thousands of passengers and crew.
Port of Cromarty Firth (PCF) has developed its “Cruise and Crew Club” with local firms and tourist industry bodies.
As part of its membership requirements, businesses and organisations have to agree to accept payment in pounds, euros and dollars and offer opening hours that fit in with liner visits where possible.
They are also encouraged to make a commitment to buy from companies in the area and employ local people. In return, they will be offered various benefits, including advertising opportunities and training workshops.
PCF cruise manager, Allison McGuire, said: “The Port of Cromarty Firth and local area have been welcoming cruise ships and their passengers for 40 years.
“Membership of the new Cruise and Crew Club will ensure a warm welcome to all visitors and creates a sustainable partnership approach to keeping this business in the Highlands for years to come.
“We have seen a steady increase in the number of cruise passengers visiting Invergordon over the years and 2018 will be no exception. This year we will continue to see some of the world’s largest cruise ships coming into the port.
“This is really good news for businesses across the Highlands and plays a crucial role in supporting the creation of local jobs.
“We also must remember that the bigger ships can have up to 1,000 crew, who also add to the economy of Invergordon.”