Calendar An icon of a desk calendar. Cancel An icon of a circle with a diagonal line across. Caret An icon of a block arrow pointing to the right. Email An icon of a paper envelope. Facebook An icon of the Facebook "f" mark. Google An icon of the Google "G" mark. Linked In An icon of the Linked In "in" mark. Logout An icon representing logout. Profile An icon that resembles human head and shoulders. Telephone An icon of a traditional telephone receiver. Tick An icon of a tick mark. Is Public An icon of a human eye and eyelashes. Is Not Public An icon of a human eye and eyelashes with a diagonal line through it. Pause Icon A two-lined pause icon for stopping interactions. Quote Mark A opening quote mark. Quote Mark A closing quote mark. Arrow An icon of an arrow. Folder An icon of a paper folder. Breaking An icon of an exclamation mark on a circular background. Camera An icon of a digital camera. Caret An icon of a caret arrow. Clock An icon of a clock face. Close An icon of the an X shape. Close Icon An icon used to represent where to interact to collapse or dismiss a component Comment An icon of a speech bubble. Comments An icon of a speech bubble, denoting user comments. Comments An icon of a speech bubble, denoting user comments. Ellipsis An icon of 3 horizontal dots. Envelope An icon of a paper envelope. Facebook An icon of a facebook f logo. Camera An icon of a digital camera. Home An icon of a house. Instagram An icon of the Instagram logo. LinkedIn An icon of the LinkedIn logo. Magnifying Glass An icon of a magnifying glass. Search Icon A magnifying glass icon that is used to represent the function of searching. Menu An icon of 3 horizontal lines. Hamburger Menu Icon An icon used to represent a collapsed menu. Next An icon of an arrow pointing to the right. Notice An explanation mark centred inside a circle. Previous An icon of an arrow pointing to the left. Rating An icon of a star. Tag An icon of a tag. Twitter An icon of the Twitter logo. Video Camera An icon of a video camera shape. Speech Bubble Icon A icon displaying a speech bubble WhatsApp An icon of the WhatsApp logo. Information An icon of an information logo. Plus A mathematical 'plus' symbol. Duration An icon indicating Time. Success Tick An icon of a green tick. Success Tick Timeout An icon of a greyed out success tick. Loading Spinner An icon of a loading spinner. Facebook Messenger An icon of the facebook messenger app logo. Facebook An icon of a facebook f logo. Facebook Messenger An icon of the Twitter app logo. LinkedIn An icon of the LinkedIn logo. WhatsApp Messenger An icon of the Whatsapp messenger app logo. Email An icon of an mail envelope. Copy link A decentered black square over a white square.

Lingerie firm Victoria’s Secret confirms it will open in Aberdeen’s Union Square later this year

The lingerie giant will open its third Scottish store in the former Superdry unit.

Victoria's Secret.
Lingerie store Victoria's Secret is coming to Union Square. Image: Shutterstock/Pius Koller.

Lingerie retailer Victoria’s Secret has confirmed it is coming to Aberdeen.

The new store will open in Union Square later this year.

Victoria’s Secret is set to move into the former Superdry unit, which closed in February.

Known for its infamous fashion shows, the firm already has two branches in Scotland—at Edinburgh’s St James Quarter and Glasgow’s Buchanan Street.

Victoria’s Secrets head of retail Nicola Reeves said the opening was part of company plans to expand into “thriving retail destinations”.

New store to ‘draw in’ visitors

A planning application previously submitted to Aberdeen City Council revealed that the new tenants intend to give the unit a £500,000 makeover.

New jobs will also be created, but the number is not yet known.

Superdry has announced its closing its Union Square store.
Victoria’s Secret will open in the former Superdry unit. Image: Supplied.

A recruitment drive is under way with positions including store manager and assistant store manager being advertised.

Nicola said: “We are pleased to be expanding our presence in Aberdeen with the opening of this new permanent location at Union Square.

“Over the past few years, we have continued to expand our presence across the UK opening new locations in thriving retail destinations.

“This new space at Union Square will allow us to serve more of our customers from across Scotland as well as draw in new visitors.”

Union Square a ‘prime destination’

The new Victoria’s Secret store is expected to open its doors later this year.

The brand describes itself as a “specialist retailer of fashion-inspired signature lingerie, sleepwear, athleisure and swim, as well as award-winning prestige fragrances and body care.”

A Union Square spokesperson said: “This addition further solidifies our position as a prime destination for global retailers.

“We’ve been actively curating a mix of local favourites and international powerhouses that resonate with Aberdeen’s community and reflect evolving consumer preferences.”

Superdry, Subway, Hollister and FatFace have all shut up shop in Union Square since the start of the year.

However, the Press and Journal recently revealed Hobbs has launched plans to move in to the former Hollister unit.

Conversation