An Aberdeen couple aim to gain from their new business creating immersive video content for the virtual reality (VR) market.
Andrew and Sophia Kerr, who are both in their early 30s, hope to benefit from an expected rush of demand for VR headsets over the next few years.
Their start-up company, 0° VR, specialises in the production of 360 degrees 2D and 3D video for marketing, branding and training purposes.
All round, 360 degrees content allows the headset user to look about their simulated environment in any direction, just like in real life.
Mrs Kerr said: “We believe 0° VR can help to boost our tourism, help our local business to shine globally and even cut costs in the struggling oil and gas sector.”
She added: “We are both technology enthusiasts. Andrew is an IT consultant who has been supplying services to the oil and gas industry for the past 16 years and is very much into gaming technology.
“We have been active participants in VR since backing the original Oculus Rift Kickstarter campaign (which led to the development of the Oculus Rift headset) in 2012 and have the whole house kitted out for extreme gaming experiences.
“We see VR as not just for gaming but as beneficial for businesses and individuals through 360 degree 3D video.”
Having spent years studying their subject in depth, the Kerrs have developed their own technology for filming content using their in-house designed camera rigs.
Mrs Kerr, who previously launched a business organising European tours for Chinese tourists, said: “We hope more people can have the knowledge of what we do and take advantage of it.
“We are in dialogue with national and international companies in different industries.
“The feedback is overwhelmingly positive and encouraging.”