Calendar An icon of a desk calendar. Cancel An icon of a circle with a diagonal line across. Caret An icon of a block arrow pointing to the right. Email An icon of a paper envelope. Facebook An icon of the Facebook "f" mark. Google An icon of the Google "G" mark. Linked In An icon of the Linked In "in" mark. Logout An icon representing logout. Profile An icon that resembles human head and shoulders. Telephone An icon of a traditional telephone receiver. Tick An icon of a tick mark. Is Public An icon of a human eye and eyelashes. Is Not Public An icon of a human eye and eyelashes with a diagonal line through it. Pause Icon A two-lined pause icon for stopping interactions. Quote Mark A opening quote mark. Quote Mark A closing quote mark. Arrow An icon of an arrow. Folder An icon of a paper folder. Breaking An icon of an exclamation mark on a circular background. Camera An icon of a digital camera. Caret An icon of a caret arrow. Clock An icon of a clock face. Close An icon of the an X shape. Close Icon An icon used to represent where to interact to collapse or dismiss a component Comment An icon of a speech bubble. Comments An icon of a speech bubble, denoting user comments. Comments An icon of a speech bubble, denoting user comments. Ellipsis An icon of 3 horizontal dots. Envelope An icon of a paper envelope. Facebook An icon of a facebook f logo. Camera An icon of a digital camera. Home An icon of a house. Instagram An icon of the Instagram logo. LinkedIn An icon of the LinkedIn logo. Magnifying Glass An icon of a magnifying glass. Search Icon A magnifying glass icon that is used to represent the function of searching. Menu An icon of 3 horizontal lines. Hamburger Menu Icon An icon used to represent a collapsed menu. Next An icon of an arrow pointing to the right. Notice An explanation mark centred inside a circle. Previous An icon of an arrow pointing to the left. Rating An icon of a star. Tag An icon of a tag. Twitter An icon of the Twitter logo. Video Camera An icon of a video camera shape. Speech Bubble Icon A icon displaying a speech bubble WhatsApp An icon of the WhatsApp logo. Information An icon of an information logo. Plus A mathematical 'plus' symbol. Duration An icon indicating Time. Success Tick An icon of a green tick. Success Tick Timeout An icon of a greyed out success tick. Loading Spinner An icon of a loading spinner. Facebook Messenger An icon of the facebook messenger app logo. Facebook An icon of a facebook f logo. Facebook Messenger An icon of the Twitter app logo. LinkedIn An icon of the LinkedIn logo. WhatsApp Messenger An icon of the Whatsapp messenger app logo. Email An icon of an mail envelope. Copy link A decentered black square over a white square.

Irn-Bru parent company AG Barr says cutting back sugar is a recipe for success

A. G. Barr 1 SA : A. G. Barr Chief Executive Roger White and Robin Barr at the A. G. Barr factory in Cumbernauld.

Pictures by Photographer Stewart Attwood

T. 07850 449108
E. stewart.attwood@yahoo.co.uk
     photography@stewartattwood.com
                   .
All images © Stewart Attwood Photography 2016. All other rights are reserved. Use in any other context is expressly prohibited without prior permission.
A. G. Barr 1 SA : A. G. Barr Chief Executive Roger White and Robin Barr at the A. G. Barr factory in Cumbernauld. Pictures by Photographer Stewart Attwood T. 07850 449108 E. stewart.attwood@yahoo.co.uk photography@stewartattwood.com . All images © Stewart Attwood Photography 2016. All other rights are reserved. Use in any other context is expressly prohibited without prior permission.

Irn-Bru firm AG Barr has shaken off the impact of the looming “sugar tax” to report higher sales and profits.

Barr changed the recipe of Scotland’s iconic “other national drink”, as well as other products in its portfolio, in order to conform with a UK crackdown on sugary beverages.

Speaking just after Barr posted a 4.2% rise in statutory pre-tax profits to £44.9million for the year to January 27, on an 8% rise in revenues to £277.7million, chief executive Roger White said it was “so far so good” for the firm’s reduced sugar range.

He added: “Ninety-nine percent of our portfolio will be outside the scope of the new levy”.

The new tax on sugary drinks, due to come into force next month, is aimed at tackling soaring obesity rates. It affects products with more than an ounce of sugars per pint.

Mr White hailed a “huge effort” by every department at Cumbernauld-based Barr to cut sugar content across the range – in some cases by as much as 70% – and “deliver what we think is a good result”.

Recent sales figures suggested the healthier drinks were going down well but it was too early to gauge the overall impact of the changes, he said, adding: “We don’t want to say too much too soon.”

Reactions in the market have been mixed, with some Irn-Bru fans launching an online campaign to save the old recipe.

Mr White said: “There are always going to be some people who are anti change.”