Chilled Scottish meal maker McIntosh has cut a deal worth £800,000 to supply every Asda store north of the border with its new range of macaroni cheese pots for a limited period.
McIntosh expects the introduction of the new range to boost production of its macaroni ready meals to 4.4million a year, up from about 3.6million at present.
The 350gram pots will hit the shelves later this month in stores across Scotland, as well as in a limited number of outlets in England and Wales.
Founded in Aberdeen, McIntosh was saved from liquidation in 2003 when it was bought by current owner Strathmore Foods, which is based in Forfar.
McIntosh sales manager Neil Macrae said: “This is a very exciting opportunity which will bring our products to a much wider audience, enabling more people to enjoy a taste of Scotland.
“It’s fantastic that Asda is supporting our brand and we’re really excited about introducing other flavours in due course.”
Brian O’Shea, Asda’s regional buying manager for Scotland, said: “The McIntosh Macaroni ranges are premium quality products which are popular with our customers so it’s great to be the first to offer the new flavours.
“Feedback from everyone who has tried them has been incredibly positive so we look forward to working with the business closely and hopefully growing our relationship in the future.”