Phones4U founder John Caudwell is backing Unshackled.com.
A new mobile phone firm backed by John Caudwell, the billionaire founder of Phones4U, says the business stands to benefit on the back of Brexit, despite facing massive competition form the likes of Vodafone and EE.
The chief executive of Unshackled.com, a new website offering unlocked phones on payment plans alongside SIM-only contracts – says the company’s emphasis on savings could ultimately boost business amid economic uncertainty.
“Wherever there is change, there is opportunity,” chief executive and co-founder John Whittle said.
Launched just weeks before the referendum, the Manchester-based company has 30 staff and the backing of investors including Mr Caudwell.
