Morrisons is expected to notch up a fourth consecutive quarter of like-for-like sales growth when the supermarket releases its latest results on Thursday.
Analysts at HSBC are forecasting a 1.5% rise in like-for-like sales in the third quarter, driven by improved grocery offerings.
The number is lower than the 2% growth in the second quarter, but would still mark four straight quarters of positive growth.
It comes amid a turnaround plan under chief executive David Potts, who took the helm last year following the removal of former boss Dalton Philips.
Mr Potts went on to sign a new deal with Ocado and landmark agreement with Amazon to supply fresh food to customers earlier this year.