Nearly one-third (31%) of people in the UK say they will celebrate Halloween, spending £38 on average.
Two-fifths (40%) will do nothing on the frightful day, the same study found.
Only 23% of UK adults welcome trick-or-treaters to their home, while 26% object to the “Americanisation” of Halloween festivities, according to the research commissioned by GoCompare Money.
Scots are least likely (48%) to celebrate Halloween, but spend the most (average £60.90) when they do.
Love or fear it – we’re a divided nation when it comes to Halloween. But shops and bars will be coining it in regardless, according to research commissioned by GoCompare Money.
Two fifths (39%) of those who are up for some ghoulish fun plan to spend on average £37.70 on themed food and drink, costumes, treats and events, while a fifth will fork out more than £50.
Georgie Frost, of GoCompare said: “It’s become a monster sales opportunity for UK businesses and has really grown in popularity in recent years. Shops and cafes have been pushing Halloween themed products for the last month.
“It doesn’t have to cost an arm and a leg for you to have a frightfully good time.”