Well the John Lewis Christmas advert is out, and the verdict is in.
Here is what Twitter users thought of the 2017 effort.
Many took to social media to share the love
The John Lewis advert is out!!….I want a MOZ!?https://t.co/5r25lFw2if #Christmas
— ManchesterMiss ツ (@Gigglefairy86) November 10, 2017
Completely in love with the John Lewis advert
— Laura Norman-Phipps (@lauraphippsxx) November 10, 2017
Ahhh he’s so adorable!! I’m gonna buy the toy!! Just gotta love the total hype John Lewis creates when their advert is released ?? #MozTheMonster pic.twitter.com/5I7lqtvv2n
— Leighannedouglas?? (@TinyPurplePug) November 10, 2017
#MozTheMonster no no I’m fine.. i got something in my eye.. *after watching the john lewis advert* pic.twitter.com/3hpadLzpEm
— lee (@Lee_k100) November 10, 2017
While others longed for John Lewis adverts of Christmas past…
It’s the first year I’ve not actually cried at the John Lewis advert, am I ok?? ???
— Harriet (@harrietjonesxox) November 10, 2017
New John Lewis Advert has arrived #MozTheMonster doesn’t beat #montythepenguin pic.twitter.com/nHz3o0MvD6
— Carly (@CarlyMcGx) November 10, 2017
Not a fan of John Lewis’ Christmas advert at all. Not as good as usual in my opinion #MozTheMonster The M&S one is my favourite this year #LoveTheBear
— Marissa Thomas ⚽ (@marissatom16) November 10, 2017
And others just simply didn’t get it
John Lewis advert…I’m either half asleep or dim but I don’t get it #Mozthemonster
— Hatty Midge (@hattymij) November 10, 2017
Me trying to work out the John Lewis Christmas Advert #MozTheMonster pic.twitter.com/x30FrErup4
— Phil Chandler (@SmileyWon) November 10, 2017