The owners of Aberdeen wine bar SugarBird has said its win at a major UK awards proves the city can offer more than just pubs with Tennent’s on tap and SkySports on TV.
West End wine specialist SugarBird, which doubles as a wine merchant, took best newcomer at the Drinks Retailing Awards at London’s five-star Dorchester hotel last week.
SugarBird Wines opened in September 2021 and has built a loyal following in the local community who flock to its weekly wine tasting events and nightly charcuterie boards.
And while last week’s award catapults the wine bar onto the national stage, for owners Alex and Ruth Grahame it proves that Aberdeen’s food and drink venues can compete with the best in Edinburgh and London.
“Aberdonians want nice things,” says Alex, 47, who moved to the city with Aberdonian wife Ruth to open Sugarbird.
“We want nice places to go. Some places think that all they have to have is Tennent’s on tap, loud music playing and SkySports on TVs to attract people. You don’t have to do that. And we’re a testament to that.”
Why did SugarBird win best newcomer at Drinks Retailing Awards?
SugarBird is a true passion project for Alex and Ruth, who relocated back to Aberdeen from South Africa during the pandemic.
The couple already own a restaurant in Cape Town, and they wanted to bring the best of South Africa’s world-class wines to the Aberdeen shop on Union Grove.
The wine merchant part of SugarBird sells predominantly South African wine with other global wine regions represented.
Customers can also take a seat in the bar area and sample a huge selection of wines by the glass accompanied by cold cuts of meat and cheeses.
At last week’s awards ceremony, judges praised Alex and Ruth for their “exceptional vision and ingenuity” in creating SugarBird.
The couple were also feted for their work in keeping their local community engaged through the numerous events and wine tastings they host.
Alex says SugarBird Wines has brought something new to Aberdeen “that it didn’t have until we opened”.
He believes the community atmosphere in the bar, along with a laid-back, casual attitude can help bring a needed change to the city’s drinking culture.
“We offer a more restrained and continental style of, of enjoying alcohol,” Alex says. “It’s a more inclusive environment for everyone.”
Both Alex and Ruth are proud of what they have achieved with SugarBird in such a short space of time.
However, for Aberdonian Ruth, 54, there is special significance to winning the award for her home town.
“It was absolutely tremendous,” says Ruth, who completed a hospitality management degree at Robert Gordon University.
“Thinking about back to when I was studying to now actually winning an award for the wine bar is really amazing.”
SugarBird Wines is at 245 Union Grove, Aberdeen AB10 6SX. The shop is open Wednesday through to Sunday.
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