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Hyundai plays with new design at Seoul Motor Show

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Hyundai celebrated the world premiere of its all-new design concept, the Enduro lifestyle urban crossover utility vehicle (CUV), at the Seoul Motor Show.

The company has said that the Enduro visually combines SUV looks with rally motorcycles which compete in the world’s toughest rally events.

It features a new interpretation of Hyundai’s hexagonal front grille, now with a lower centre of gravity. An aluminum aero blade connects the front bumper to the grille, giving the Enduro a look of self-confidence.

Seen in profile, the Enduro has the look of a crossover vehicle, with raised ground clearance, SUV-style bumper cladding and a dark grey garnish to the lower parts of the car.

While engineering the Enduro’s robust look and practical interior, the Hyundai design team also adopted advanced technologies to enhance the driving experience.

Conventional door mirrors are replaced with side and rear-view cameras connected to a display in the overhead console. The cameras give the driver a much wider field of view, enabling drivers to quickly check the car’s perimeter and oncoming traffic.