More than £200,000 has already been raised for Cancer Research UK following another successful Relay for Life event held overnight in Shetland at the weekend.
Around 2,400 registered participants and many more onlookers gathered at the Clickimin running track from Saturday into Sunday morning for what is now an unrivalled community fundraising effort.
With more funds expected to roll in over the next days and weeks, the average donation made by every islander is again likely to be above the £10 per head mark.
Cancer Research stalwart Ann Moore cut the ribbon to open the fifth Shetland Relay for Life, which got under way with the traditional lap of honour in which 160 cancer survivors participated.
Prior to the opening the crowds were addressed by Cancer Research UK head of fundraising, Frances Milner, who vowed that every pound raised would help make a difference in the fight against cancer.
Chairwoman of the local organising committee, Kerry Eunson, paid tribute to the community, which had again risen to the occasion.
She said: “Without all the volunteers and all the local firms we wouldn’t be able to do it – we rely so much on them. Our running costs are so low, we are grateful for everyone who helps in any way.”
Speaking for many, cancer survivor John Webster, from Lerwick, said taking part in the event was hugely important to him.
He said: “I have come through cancer myself, and if it hadn’t been for fundraising for cancer research I might never have been here today.
“So for me it is very important to be here today and do my bid to help others.”