Once resigned to a tiny corner on beauty counters, organic and natural cosmetics are experiencing a major makeover.
Over a third of women cite health as the main reason for buying natural beauty products, according to Mintel, while others just want to live a less chemical-laden life.
Championing the cause are beauty journalists Sarah Stacey and Josephine Fairley. Their latest and sixth book, The Ultimate Natural Beauty Bible, gives the green light to botanical beauty.
“Today, being a natural beauty doesn’t mean compromising on texture, fragrance or performance,” says Sarah.
“Natural beauty has definitely moved on from the time when it was all about balms and oils. As we know from the trials for this book, plenty of natural products rival their synthetic/rocket-science counterparts.”
Whether you’re a super-natural or just a concerned consumer, there are myriad reasons why women are choosing to pick up certified organic products.
Josephine says: “Feedback tells us that some of us prefer the power of plants to sort out skin and hair, rather than the sort of Nobel-prize-winning high-tech molecules that feature in a lot of 21st-century skincare.
“For some, it’s concern about chemical ingredients, while others want to tread a little more lightly on the planet.”
You don’t have to compromise your routine to go green. The Ultimate Natural Beauty Bible is packed full of 222 award-winning products, whittled down from hundreds. Sarah and Josephine have gleaned the greenest winners boasting Three Daisy ratings that triumphed in their category.