Despite the influence of online tools such as email, video communication and social media platforms, when it comes to business there is still no substitute for meeting with people face-to-face.
That’s the view of Karen Gauld, a senior recruitment consultant at Right People. She believes the key to successful networking is to strike a balance between utilising technology and traditional methods of communication.
Karen said: “Networking can form an effective part of your overall business development strategy as well as helping to raise your company’s profile, particularly in a competitive marketplace such as the north-east. As a recruiter, I’m well aware of the benefits social media tools such as LinkedIn and Twitter can bring in terms of gathering key information and staying in touch with people. In my view, however, one of the most effective way to network and raise your profile is by going out and meeting other like-minded people face-to-face.
“There’s no right or wrong way to network. Everyone has their own unique style but the more often that you network, the more confident you will become. Different organisations, such as Aberdeen Business Network, BNI Scotland North and the Aberdeen and Grampian Chamber of Commerce, offer a range of formats which ensure you should be well placed to find something that works for you.”
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