A Shetland country shop has vowed to sell the cheapest fuel in whole of the UK – for one day only.
Tagon Stores, a busy roadside shop in the village of Voe, 20 miles north of Lerwick, will sell diesel at 95pence per litre and unleaded patrol at 98p, all day on Thursday.
The shop is located just 10 miles of the Sullom Voe oil terminal, one of the largest in Europe.
The stunt is aimed at highlighting the burden of paying the highest fuel prices in the UK, while living in an area where a car is a necessity, but also meant as a big ‘thank you’ to the local community.
Ryan and Lesley Thomson said they have fulfilled a lifelong dream when the couple took over award-winning Tagon Stores in April last year.
In running a fuel promotion, the Thomsons follow in the footsteps of previous owners Scott and Phoebe Preston, who slashed pump prices in March 2012 as “a practical protest against inflated island fuel prices.”
Ryan Thomson said that according to the independent fuel price comparison site petrolproices.com Tagon Stores would become “the cheapest place in the whole of the United Kingdom for both diesel and petrol prices”
“We are happy that for once, Shetland isn’t just on par with the rest of the UK for fuel prices, we’re beating them!
“This is a thank you to all of the Voe community for the warm welcome we’ve received since taking over the shop, and we are happy, even for one day, that Voe is able to provide a price at the pump which beats the rest of the country.”
He said both the tanks were full with around 4,000 litres of fuel each, adding that he anticipated to run out of fuel by the middle of the afternoon.
Yet, prices at the pumps are still higher than in the rest of the UK. On Wednesday average prices in Lerwick were 105.9 per litre for diesel and 110.9 for unleaded.