The Gordon Highlanders Museum has officially launched its 20th anniversary appeal to raise £300,000 in three years – with a £10,000 boost from Aberdeen Journals.
Despite growing visitor numbers, the oil and gas downturn has led to a drastic cut in the number of corporate events taking place at the five-star attraction.
Bookings for conferences, training days and dinners – always a primary source of income – have fallen by nearly 60% in the past three years.
Profits, which are all ploughed back into the museum, have fallen by nearly 80% during the same time period.
Yesterday Damian Bates, editor-in-chief of Aberdeen Journals, said the Press and Journal and Evening Express were delighted to support the fundraising campaign.
“Both newspapers had very close ties to the regiment, with many staff serving with The Gordon Highlanders and, tragically, giving their lives to protect the freedom of all of us,” he said.
“The museum remains a vital link to remember those sacrifices and is essential to ensure that today’s generations and those to come never forget the impact the regiment had in this part of the world and the efforts of those very brave men.
“None of us should allow this museum to falter; it would be an absolute tragedy should it fold.
“We will do all we can to protect the legacy and this financial donation shows our ongoing commitment to the history of the north-east and its people.”
Museum chief executive Bryan Snelling said: “Over the years, Aberdeen Journals have recognised that the museum is an important part of the north-east’s culture and heritage.
“Now they have gone ahead and given us £10,000 towards our appeal.
“We would like to convey our thanks to Aberdeen Journals for this very, very generous offer.”
Mr Snelling also urged supporters to donate £10 a month to help the museum reach its £100,000 a year target until 2020.
He added: “Just £10 a month is £120 a year and with Gift Aid that goes up to £150.
“If we can get as many friends and supporters as possible, it will help us through a difficult time.
“We have a story to tell here at the museum and we want to continue to do that.”
To find out more about supporting the campaign visit www.gordonhighlanders.com