Nine of the north-east’s top tourist attractions have joined forces in a new initiative.
The spring rover ticket will be offered to visitors to Macduff Aquarium, the Museum of Scottish Lighthouses in Fraserburgh, Balmoral Castle and Estate, Braemar Castle, the Gordon Highlanders Museum, Grampian Transport Museum, Aberdeen Science Centre, Royal Lochnagar Distillery and Crathes Castle.
One thousand visitors paying at any of the sites will be offered the ticket so they can go to three other attractions for free.
Mike Ward, the curator at the Grampian Transport Museum in Alford, is the man behind the idea which aims to boost the group during quieter periods.
He said: “All regional attractions are busiest at school holiday times, but in the periods in-between we have capacity to try new things.
“Talking to some colleagues in the area we agreed to work together to trial a new off-peak ticket, the ‘Spring Rover’.
“This would incentivise visitors to stay longer in the area, with consequent increased spend, and enable local people to experience some of the outstanding attractions in the north-east they may not have seen before.
“They then become enthusiastic ambassadors for all of us, which is a win-win situation.”
The spring rover ticket is available from today.