P&J Live has secured John Clark Motor Group as its official car partner, it can be revealed.
The arena, which will host huge acts such as Liam Gallagher, Alice Cooper and Michael Buble, will open later this summer.
It is the second confirmed sponsor for the venue after DC Thomson Media was announced as naming rights partner in May.
The group will host its own events at the venue and will also have its own hospitality suite within the arena.
Chris Clark, group managing director at the group said: “We are delighted to be the official car partner for the new P&J Live. These are exciting times for the city and the new venue is something we very much wanted to be part of.”
Louise Stewart, head of entertainment exhibitions and marketing at the venue, said: “We are thrilled to announce this exciting partnership, working with John Clark Motor Group at P&J Live allows them to engage with our audience but also host their own events at the brand-new venue.
“We look forward to working on some new initiatives with the team at John Clark Motor Group to showcase their brands at the venue.”
John Clark Motor Group announced as P&J Live car partner
