Police were called to the incident outside the north-east store just after noon.
Police confirmed a 58-year-old man has died following an industrial incident in Peterhead this afternoon.
Emergency services were called to Asda at Longside Road at around 12.30pm to assist an injured man. Sadly, despite the best efforts of those at the scene, he was pronounced dead a short time later.
Detective Inspector Sam Buchan, who is leading enquiries, said: “First and foremost, my thoughts are with this man’s family at this very sad time. His next of kin has been informed.
“Enquiries are at a very early stage and we are carrying these out in conjunction with the Health & Safety Executive. Thank you again to the public for your patience while our investigation continues.”
Man, 58, dies following industrial incident at north-east shop