Jamieson and Carry has unveiled million-pound plans to transform a pair of long-vacant units next to the Aberdeen institution.
The announcement comes as business leaders and politicians attend an emergency summit on the decline of Union Street.
The family-run jewellers dates back to 1733 and has occupied the same space on the Granite Mile since 1925 – experiencing first-hand its highs and lows over the decades.
What are the new Jamieson and Carry expansion plans?
The independent firm says the new plans “reaffirm its commitment” to the city centre.
Jamieson and Carry bought the adjoining former All Saints clothes shop following its closure in 2019.
They say it will allow for an “increased Rolex window”.
And the company has also purchased what was The Money Shop across the road at the corner of Union Street and Belmont Street.
It will become Aberdeen’s first Tag Heuer boutique watch shop, amid “growing demand” locally for the Swiss brand.
The announcement follows major upgrading of the B-listed Union Street store’s exterior which is due to finish this month.
Christopher Carry, a partner at Jamieson and Carry, is among the big-name traders taking part in today’s talks.
Expansion plans as retail faces need to change
Unveiling these proposals, tipped to cost more than £1 million, he explained the need to adapt.
Mr Carry said: “As luxury retail has changed rapidly over the last five years, we recognised that we needed to enhance our current surroundings and the experience we offer.
“We recognise the challenges faced by high streets across the country and the importance of working together for the good of the city.
Our plans are all part of this wider plan to improve the retail offering of the city centre.”
He added: “The city centre receives a hard time and, like everyone, we want to see Aberdeen as an attractive retail destination.
“The strong turnout by the business community at the summit that took place yesterday shows a collective commitment to work together and improve Union Street and the surrounding area.”
Business boss commends move
Aberdeen Inspired’s Adrian Watson organised the crunch brainstorming session at the Douglas Hotel.
Welcoming the Jamieson and Carry expansion scheme, he said: “The challenge to the high street, both here and elsewhere, is well documented.
“But Jamieson and Carry is a great illustration of a business that continues to grow and should be commended for this.”
Conversation