Calendar An icon of a desk calendar. Cancel An icon of a circle with a diagonal line across. Caret An icon of a block arrow pointing to the right. Email An icon of a paper envelope. Facebook An icon of the Facebook "f" mark. Google An icon of the Google "G" mark. Linked In An icon of the Linked In "in" mark. Logout An icon representing logout. Profile An icon that resembles human head and shoulders. Telephone An icon of a traditional telephone receiver. Tick An icon of a tick mark. Is Public An icon of a human eye and eyelashes. Is Not Public An icon of a human eye and eyelashes with a diagonal line through it. Pause Icon A two-lined pause icon for stopping interactions. Quote Mark A opening quote mark. Quote Mark A closing quote mark. Arrow An icon of an arrow. Folder An icon of a paper folder. Breaking An icon of an exclamation mark on a circular background. Camera An icon of a digital camera. Caret An icon of a caret arrow. Clock An icon of a clock face. Close An icon of the an X shape. Close Icon An icon used to represent where to interact to collapse or dismiss a component Comment An icon of a speech bubble. Comments An icon of a speech bubble, denoting user comments. Comments An icon of a speech bubble, denoting user comments. Ellipsis An icon of 3 horizontal dots. Envelope An icon of a paper envelope. Facebook An icon of a facebook f logo. Camera An icon of a digital camera. Home An icon of a house. Instagram An icon of the Instagram logo. LinkedIn An icon of the LinkedIn logo. Magnifying Glass An icon of a magnifying glass. Search Icon A magnifying glass icon that is used to represent the function of searching. Menu An icon of 3 horizontal lines. Hamburger Menu Icon An icon used to represent a collapsed menu. Next An icon of an arrow pointing to the right. Notice An explanation mark centred inside a circle. Previous An icon of an arrow pointing to the left. Rating An icon of a star. Tag An icon of a tag. Twitter An icon of the Twitter logo. Video Camera An icon of a video camera shape. Speech Bubble Icon A icon displaying a speech bubble WhatsApp An icon of the WhatsApp logo. Information An icon of an information logo. Plus A mathematical 'plus' symbol. Duration An icon indicating Time. Success Tick An icon of a green tick. Success Tick Timeout An icon of a greyed out success tick. Loading Spinner An icon of a loading spinner. Facebook Messenger An icon of the facebook messenger app logo. Facebook An icon of a facebook f logo. Facebook Messenger An icon of the Twitter app logo. LinkedIn An icon of the LinkedIn logo. WhatsApp Messenger An icon of the Whatsapp messenger app logo. Email An icon of an mail envelope. Copy link A decentered black square over a white square.

AberNecessities joins forces with Princess of Wales for new children’s campaign

Shaping Us campaign
AberNecessities was invited to the inaugural event for the launch of the Princess of Wales' Shaping Us campaign in London this week. Image: Supplied.

A north-east charity helping children across the region “thrive” is taking part in the Princess of Wales’ new campaign.

AberNecessities, which provides basic essentials to children and families in Aberdeen and Aberdeenshire, attended the launch of the Shaping Us campaign earlier this week.

The campaign shines a spotlight on the importance of early childhood and parental behaviour, and how these shape the adults children grow to become.

AberNecessities’ founder Danielle Flecher-Horn said it was an honour to attend the launch event at British Academy of Film and Television Arts (Bafta) in London this week.

The Princess of Wales launched the new campaign in London. Image: Supplied.

She said: “We all know how important the first five years are in shaping our lives. From my own experiences as a teacher and a working mother, I am acutely aware of the importance of these foundations to how we learn and develop.

“A child’s potential is limitless if we simply meet their most basic needs. By relieving parents of stress associated with providing items while in financial crisis, we enable relationships to be built, nurtured, and sustained.

“Opportunities for building positive relationships can be found in the smallest action. Feeding a baby when they are hungry, changing a nappy, drawing a picture together. These small moments accumulate and create a brighter, happier world.”

Helping future generations ‘thrive’

Since its inception in 2019, AberNecessities has helped more than 10,000 children, providing essential items such as formula milk and nappies, clothing and maternity supplies for new parents.

Mrs Flecher-Horn and her team first met Kate two years ago when the then Duchess of Cambridge took part in the Baby Banks initiative, also supported by AberNecessities.

In 2020, the princess brought together 19 British brands and retailers to donate over 10,000 new items to more than 40 baby banks across the UK.

Mrs Flecher-Horn added: “The Shaping Us campaign is a call for us all to learn as much as we can about the important early years, to help future generations thrive.

“We are immensely proud to support this campaign as we continue to help local families and children to ensure they have the best start possible.”

Conversation