BrewDog has revealed it is considering adding bug burgers to its menu – if customers would order them.
The Ellon-based brewery boss James Watt tweeted a message to his 103,000 followers asking if they would eat a “bug burger”.
Mr Watt outlined the benefits of turning to insects as a sustainable source of food.
Would you eat a bug burger in a @BrewDog bar?
We are considering working with @_yumbug and putting a cricket burger on our menu.
Insects are an incredibly sustainable superfood which deliver maximum nutrition with minimal resources.
So, would you try it? pic.twitter.com/JRIaVgJK3t
— James Watt (@BrewDogJames) April 11, 2023
On his social media, Mr Watt – BrewDog‘s co-founder and chief executive – asked: “Would you eat a bug burger in a BrewDog bar?
“We are considering working with @_yumbug and putting a cricket burger on our menu.
“Insects are an incredibly sustainable superfood which deliver maximum nutrition with minimal resources.
“So, would you try it?”
Would you try a bug burger?
Mr Watt’s followers gave a mixed response to the plan.
One, using the name Tom, wrote: “Honestly, no. Probably delicious, but my brain wouldn’t get over the fact I was eating crickets.”
Another, Spurs Fan, penned: “Finally would be good to see it in a big brand location.
“Sustainable and tasty. cricket powder is just too expensive because of lack of economies of scale right now but so much nicer than normal flour.”
Wilhelm wrote: “Would try it, yeah. Whether I would order it more than once obviously depends on the taste, texture, price and so on.
“I do think non-meat protein sources are a better way to go than ‘fake meat’ products which try too hard to resemble like the real thing.”
Conversation