The boss of Aberdeen Inspired has hailed “wonderful success stories” in the heart of the city as he called for an end to what he branded “wave of negativity”.
The body represents Aberdeen’s Business Improvement District, which collects a levy from city centre firms and uses the money to improve the area.
Aberdeen Inspired is nearing the end of its first five-year term, with a vote on its future due in February and March.
Chief executive Gary Craig said he was determined to reverse negative perceptions about the Granite Mile and ensure it remained at the heart of north-east life for generations to come.
He said: “As one of the key stakeholders in Aberdeen’s future, myself and the Aberdeen Inspired board members have been very interested in the renewed debate about Union Street.
“One of our greatest concerns has been the misconceptions that have risen to the surface.
“Like everyone with a passion for Aberdeen, there is no doubt we feel that there is a great deal of work to be done to make Union Street the sparkling attraction it undoubtedly can be – but what is in danger of being forgotten is the great strides already made.
“There appears to be a wave of negativity which is not helpful.”
He said the body had worked with Aberdeen City Council to create a programme of floral enhancements, which won prizes in the Keep Scotland Beautiful awards, and were planning to find ways to clean-up Union Street’s gutters, and purchase a chewing gum removal machine.
A shop-front improvement grant scheme has also been created to help business owners, while solar-powered “big belly bins” have also been bought, and a deal reached to remove V-boards that advertise vacant units on the street.
Mr Craig said: “There have been some wonderful success stories. Projects have ranged from hundreds of pounds to six-figure sums and each has had an impact.”