A north town which boasts sandy beaches, championship golf courses and restaurants has a new look to attract tourists back.
Nairn has been rebranded ‘Scotland’s Highland Playground’ due to its diverse range of activities, events, history and culture.
The town’s businesses have been severely hurt by the Covid – 19 crisis.
Michael Boylan, chairman of Nairn BID said: “The new brand for Nairn was never intended to be about Covid 19, but now that things are starting to move in the tourism industry and it’s looking likely that Nairn and its many tourism-related businesses will be able to open to visitors we are using our new fabulous rebrand to our advantage and we want to be a town that is leading the way.
“Nairn is predominantly a tourist town, so there is not a business in the town that has not been adversely affected by the impact of this worldwide situation.”
He added: “Staycations are likely to become more of a thing and Nairn really does have something for everyone.”
Town rebrands as ‘Scotland’s Highland Playground’ in drive to get tourists back
