Breathtaking Lochaber scenery will soon be visible on the walls of Glasgow’s subway in a bid to draw more people from the central belt to the area.
VisitScotland has provided a £25,000 cash boost to display the spectacular landscapes 30ft below Scotland’s biggest city centre.
Outdoor Capital of the UK, a tourism arm of Lochaber Chamber of Commerce, has been given the money through the national tourist organisation’s growth fund for a year-long campaign.
The group will use the cash to produce four “webisodes” on Youtube to promote the region’s outdoor adventure sports, its wildlife and landscapes, as well as its food and drink.
Part of the money will also be used to advertise the Glasgow subway.
Frazer Coupland, destination manager at Lochaber Chamber of Commerce, said: “The Glasgow Subway carries more than 14 million passengers a year, so it’s a great place to remind travellers that Lochaber is just a couple of hours away by train or car. The money from the VisitScotland Growth Fund will help us to create a year-round marketing campaign, highlighting Lochaber’s terrific assets, including its food and drink, its iconic mountains and seascapes and world-class events and activities.”
Scott Armstrong, VisitScotland’s regional director for the Highlands, said: “The journey from Glasgow to Lochaber, through Glencoe, is one of the world’s most spectacular drives, and there is a wealth of things to see and do when you get there. We are delighted to support Outdoor Capital of the UK through the VisitScotland Growth Fund, something I am sure will encourage even more people from central Scotland to explore this amazing part of the country.”
The VisitScotland Growth Fund supports a range of regional, national and sectoral groups to deliver marketing campaigns to UK and International audiences.