It has brought competitive cyclists and their fans to the Highlands for more than a decade.
And now, it has been revealed that Fort William’s annual UCI Mountain Bike World Cup has brought a £30million boost to local tourism since it started in 2002.
More than 250,000 fans have descended on the Lochaber town since the competition came to the venue at Nevis Range.
The new figures emerged as “early bird” tickets went on sale today(tues) for next year’s June event, providing the ideal Christmas gift for all bike fans.
These tickets will be available until December 31 and prices have stayed the same as last year.
The Mountain Bike World Cup is renowned for being one of the must-see events on the Scottish sporting calendar, and Fort William delivers one of the best and most gruelling courses on the World Cup circuit.
Next year will see the return of the current world champion, Rachel Atherton, and plans are also underway to add new features to the 1.7mile downhill course.
Mike Jardine, of organisers Rare Management, said: “Fort William has legendary status amongst the global mountain bike community, thanks to the incredibly enthusiastic crowds. They make the event and give it such a fantastic, nerve-tingling atmosphere.
“The Fort William Mountain Bike World Cup and BUFF 4X Pro Tour weekend has grown into a must-see fixture on the Scottish sporting calendar for families and die-hard fans alike and the impact on the local economy is huge. It’s also broadcast to millions of people around the world, helping to raise the profile of Scotland and the Highlands as the ultimate bike-friendly destination.”
Councillor Thomas Maclennan, leader of the Lochaber Area Committee for Highland Council, said: “Our figures show that the World Cup was worth £2.8 million to the area in 2015. However, having such a prestigious competition on our doorstep provides world-wide publicity which money can’t buy.
“Continuing to host this event helps to showcase the scenery, terrain and local enthusiasm that cements Fort William’s reputation as a haven for outdoor activities.”
For more information visit www.fortwilliamworldcup.co.uk