The region’s largest tourism conference will focus on responsible tourism when it meets in Inverness at the end of the month.
The North Highland Initiative event on Wednesday October 30 at Achnagairn Estate, at Kirkhill, will discuss “Responsible Tourism – What Does It Mean For Your Business?” with 160 delegates.
Organisers say the event is an opportunity for business owners and public sector professionals to exchange ideas, and to discuss the opportunities created by the success of the North Coast 500 route.
The North Highland Initiative will deliver the conference along with the Federation of Small Businesses. Key note speakers include tourism specialist Professor John Lennon and Councillor Carolyn Wilson.
David Whiteford, of the North Highland Initiative, said: “Economic growth and business development throughout the North Highland region are top priorities for the North Highland Initiative.
“The North Coast 500 route has been phenomenally successful in promoting the area as a whole, and has played an enormous role in boosting investment in the area, to the tune of more than £22million in 2018 alone.
“Looking ahead to 2020, our focus must now centre not only on identifying further opportunities for businesses to benefit from this economic boost, but also on responsible tourism and ways in which we can support North Highland communities in order to ensure that tourism growth is sustainable.
“Our autumn conference, ‘Responsible Tourism – What Does It Mean For Your Business?’ is an opportunity for businesses throughout the North Highlands to work together –and to strengthen collaborations for months to come.”