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Moray whisky company wins accolades at prestigious packaging awards

: Gordon & MacPhail awarded three ‘Master’ awards at Design & Packaging Masters 2018.
: Gordon & MacPhail awarded three ‘Master’ awards at Design & Packaging Masters 2018.

A Moray whisky company has been recognised for its portfolio of exclusive single malt whiskies at the Spirits Business 2018 Design and Packaging Masters.

Gordon & MacPhail won three Master accolades, which were awarded for its new range of products: Discovery, Distillery Labels, Connoisseurs Choice, Private Collection, and Generations.

Two Design & Packaging Master medals were awarded to the Connoisseurs Choice range which is celebrating its 50th anniversary this year and has two distinct bottle shapes and packaging, both of which have been recognised with a Master accolade.

The newest addition to Gordon & MacPhail’s portfolio, the Discovery range, was also recognised with Master recognition.

Launched in May 2018, the range segments releases into three flavour profiles, Smoke, Sherry, and Bourbon and each one displays a bespoke illustration, designed for each profile in a contemporary lino-cut style, conveying key flavours.

Commenting on the awards, Ian Chapman, the company’s marketing director said: “This year has been a very important one for Gordon & MacPhail Whiskies. The feedback from our discerning consumers has been overwhelmingly positive.

“Receiving these accolades from the Design & Packaging Masters is a pleasing endorsement from our peers of the inspiration and hard work which has gone into the huge project of streamlining our entire portfolio.”