Emergency services teamed-up to deliver a hard-hitting road safety message to young drivers in Moray last night.
A series of graphic images of horrific crashes were shown as part of a campaign to try to prevent the next serious or fatal accident before it happens.
Police, fire brigade and ambulance crews all took part in the “Hotstrike” event at Keith’s Fife Square.
It was organised by Moray Community Safety Partnership and gave motorists the chance to talk emergency services personnel about their experiences with road accidents, have their car seats checked for free and view live demonstrations.
Officer in charge of Keith Fire Station, Kevin McAdam, said: “Reducing the number of accidents on our roads, especially involving young drivers, is something we feel very passionately about.”
Transport safety education officer, Lucy Cramb, was on-site offering “lifesaving” car seat checks and advice for parents and grandparents.
She said: “This was a valuable opportunity for local people to have their seats checked for free as this check could save a child’s life.
“Incompatible seats, loose belts or harnesses, incorrect routings are common faults, which can increase risk of severe injury or be fatal.
“We are not there to judge people, we just want your children to travel as safely as possible.”
Fire service watch manager Colin Tawse added: “It is very encouraging to see the positive response from within the community.
“It is this level of support that helps deliver the message to a larger audience.”
Royal Society for the Prevention of Accidents figures show that more than 700 deaths are caused by speeding in the UK every year, 450 people die every year due to drink-driving, inexperience kills more than 300 novice drivers and passengers every year, and 24% of fatal or serious crashes are a result of tiredness.