A dangerous emerging trend of drivers taking selfies while behind the wheel is being scrutinised.
The tag #drivingselfie has got road safety experts desparate to put the brakes on the irresponsible photographers.
The Institute of Advanced Motorists spoke to 500 drivers about how they use smartphones in their car.
Of those surveyed, 9% admitted taking selfies while driving in the last month.
That figure almost doubles for drivers under 35 – at an average of 17%.
Men are more than twice as likely as women to take a selfie while driving.
Mark Lewis from The Institute of Advanced Motorists told Sky News: “What will surprise people is the fact that it’s as dangerous as being over the limit for drink or drug driving.
“It has the same effect on your capability to drive.”
At the Transport Research Laboratory, a simulator is used to test drivers’ reactions.
Research shows that any kind of mental, physical or visual distraction can impair judgement and reaction times while driving.
Shaun Helman, Head of Transport Psychology at TRL, told Sky News: “Smartphones have not been around very long, mobile phones a bit longer so it’s not really become a socially unacceptable thing to do yet, and I think that’s going to take some time to change.”