A fresh campaign to save much-loved north-east soft drink the Moray Cup has been backed by Banff and Buchan MP David Duguid.
Sangs in Macduff has made the fizzy drink for decades but American owners Cott Beverages have just announced they will axe production, blaming the UK Government’s impending sugar tax.
Hundreds of people have taken to social media to call for the popular juice to be “saved” after a similar campaign just five years ago helped save it from disappearing.
Mr Duguid, who went to school in Macduff, said he hoped the manufacturer would have a change of heart.
He said: “Like many people in the north-east, I grew up at a time when Moray Cup was a staple soft drink and it is sad to hear the brand has been discontinued.
“You can see from the outcry on social media that there is a real strength of feeling locally.
“I hope the company will reconsider this particular decision given the widespread support locally to make sure people can continue to enjoy this well-loved brand.”
Moray Cup came under threat in 2013 when Sangs went into administration, but the brand was protected when US-based Cott Beverages took over.
The drink, which was traditionally only available to purchase in parts of Moray and Aberdeenshire, has for years been drunk to wash down chip shop suppers or as part of a playground snack.