More Scottish Cup games will be televised as part of a new deal with the Scottish FA.
In a six-year agreement with IMG, who will market the competition globally, BBC Scotland will screen additional games and Premier Sports makes its domestic debut in Scotland.
BBC will screen games from rounds one to three of the competition, starting from next season, which will mean Highland League, Lowland League and junior clubs now have an increased chance of being shown on television.
Premier Sports has already televised Champions League and Europa League matches involving Scottish clubs and from round four onwards, each broadcaster will screen two games each. One semi-final will be shown exclusively on Premier Sports, with the other semi-final and final screened across both channels.
SFA chief executive Ian Maxwell is enthused by the potential of the deal.
He said: “The William Hill Scottish Cup is a tournament that is steeped in history. In it, the clubs and players have created countless unforgettable memories and this deal will ensure that more action than ever before will be broadcast live to the nation.
“It will also drive significant revenue back to all the clubs who participate in the competition, ensuring ongoing investment into the game. We look forward to working with Premier Sports and the BBC to help us continue to tell the stories and cover the action of our top knockout competition.”