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Caley Thisle chairman explains ‘Pay What You Can’ ticket prices

Caley Thistle chairman Kenny Cameron
Caley Thistle chairman Kenny Cameron

Caley Thistle chairman Kenny Cameron hopes the club’s ‘Pay What You Can’ initiative can help build the supporter base at Caledonian Stadium.

The Scottish Premiership club will trial the move for their match against St Johnstone on Tuesday, January 20 as Cameron aims to increase the home attendance.

The offer will also be made to the travelling Saints support and the Inverness chairman said: “If we can attract fans through the turnstiles on the evening of the 20th it will be a win-win for all.

“Those that come will not only be paying ‘what they can’ but will also be generating match day income by buying merchandise, a match magazine, a coffee, pie or bovril, and of course, they will add to the atmosphere which we all know means a lot to the management team and the lads.”

“If they like the action on offer on the pitch – and John Hughes is fielding a highly attractive team this season playing excellent football – then perhaps this incentive can be the trigger to their returning to further matches.

“We often hear in the press that games in Scotland are overpriced and if prices were slashed crowds would increase dramatically, well this is certainly an opportunity to dip our toes in the water and see if this is really the case.

“We feel it is certainly worth trying and if it successful we would certainly look at doing it again and then the carry-over from that would be a full review of our pricing structures for next season.”

The club also plans on offering free entry to all children under 12 when accompanied by a paying adult at the Highland derby against Ross County on January 31.